Citadel, a doctor electronic advertising and marketing company, reveals a broadened search engine optimization solution for plastic surgeons, concentrating on on-line presence, patient involvement, and practice growth. In her previous duty as VP of Biddable Media Daga specialized in the marketing of health and wellness & health brand names via all lifecycle phases: starting from clinical trial recruitment campaigns, via the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

A 25-year professional in the medical care advertising and marketing area, Tracey started her occupation as an agency account individual for a range of pharma brands and later spearheaded the Fortress Surgeon Digital Marketing initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the version for just how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent three years showing Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.