Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising company, reveals a broadened search engine optimization service for plastic surgeons, focusing on on-line presence, individual interaction, and practice growth. Lauren's focus on ROI and enthusiasm for locating the crucial details that change campaigns from good to excellent consist of developing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for predicting ROI prior to media financial investment.

A 25-year professional in the medical care advertising and marketing space, Tracey started her occupation as a firm account person for a variety of pharma brand names and later on headed the advertising and marketing effort to introduce a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the sector. She believes Underscore is the design for just how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.