Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising firm, announces an expanded search engine optimization service for plastic surgeons, concentrating on on-line exposure, patient engagement, and practice development. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of wellness & wellness brands with all lifecycle stages: beginning with professional trial employment projects, through the pre-launch market-shaping, launch and promotional phase, ending with patent expiry and advertising and marketing sunsetting.

A 25-year professional in the health care advertising and marketing area, Tracey started her profession as a company account person for a range of pharma brand names and later spearheaded the advertising effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She thinks Underscore is the version for exactly how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.