Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, reveals an increased SEO service for cosmetic surgeons, focusing on on-line visibility, individual engagement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the important information that transform campaigns from great to wonderful consist of developing a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for forecasting ROI before media financial investment.

One of the important things Martin appreciates most about his role is the opportunity to research and understand the subtleties of both brand-new and recognized markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the design for how media and advertising companies should, and will, progress in the future.

While at Underscore, she spent 3 years showing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.