Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising company, introduces an increased SEO service for cosmetic surgeons, concentrating on on-line visibility, patient engagement, and technique growth. Lauren's concentrate on ROI and interest for locating the vital information that change campaigns from great to fantastic consist of creating a grand scale multivariate examination framework utilizing fractional factorial analysis for understanding ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection approach for forecasting ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising area, Tracey began her career as an agency account individual for a range of pharma brand names and later spearheaded the advertising effort to release a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising firms should, and will, advance in the future.

While at Underscore, she spent 3 years educating Online search engine Advertising and marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.