Citadel, a specialist digital marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's concentrate on ROI and passion for discovering the important details that change campaigns from excellent to excellent consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for comprehending ROI possibility in Fortress Surgeon Digital Marketing media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection approach for anticipating ROI before media financial investment.

A 25-year professional in the health care marketing and advertising space, Tracey started her job as a firm account person for an array of pharma brands and later on headed the marketing initiative to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these very early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the model for how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they identified just how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.