Citadel, a doctor Fortress Surgeon Digital Marketing advertising agency, introduces an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient interaction, and technique growth. In her previous duty as VP of Biddable Media Daga specialized in the advertising and marketing of wellness & health brand names via all lifecycle phases: beginning with professional test employment projects, with the pre-launch market-shaping, launch and advertising stage, finishing with license expiration and marketing sunsetting.

One of the important things Martin enjoys most regarding his role is the opportunity to research and understand the subtleties of both new and established markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the market. She believes Underscore is the design for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years educating Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they identified how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.