Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing firm, introduces a broadened SEO solution for plastic surgeons, focusing on online exposure, person engagement, and method development. In her previous function as VP of Biddable Media Daga concentrated on the advertising and marketing of health and wellness & health brands through all lifecycle phases: beginning with scientific trial recruitment campaigns, with the pre-launch market-shaping, launch and marketing stage, ending with patent expiry and advertising sunsetting.

A 25-year expert in the healthcare advertising and marketing space, Tracey started her career as a company account person for a variety of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the market. She thinks Underscore is the version for how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she spent 3 years showing Internet search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they found out just how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.