Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising firm, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, person interaction, and practice growth. Lauren's focus on ROI and passion for locating the crucial details that transform projects from great to wonderful consist of developing a grand scale multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast technique for predicting ROI before media investment.

A 25-year professional in the medical care marketing and advertising space, Tracey started her occupation as a firm account person for a range of pharma brands and later led the advertising initiative to introduce a first-of-its kind portal in the glasses and eyecare room.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the sector. She believes Underscore is the design for how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail purchase.