Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on on-line presence, patient involvement, and practice growth. In her previous role as VP of Biddable Media Daga concentrated on the marketing of wellness & wellness brands via all lifecycle stages: beginning with medical test recruitment projects, through the pre-launch market-shaping, launch and marketing stage, ending with license expiry and marketing sunsetting.

Among things Martin delights in most regarding his role is the possibility to study and understand the nuances of both new and well-known markets, and with growing his understanding of them search for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the model for exactly how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested 3 years educating Search Engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail purchase.