Citadel, a Fortress Surgeon Digital Marketing digital advertising firm, introduces an increased SEO service for plastic surgeons, concentrating on on-line presence, person engagement, and technique growth. In her previous role as VP of Biddable Media Daga focused on the marketing of wellness & wellness brands via all lifecycle stages: beginning with scientific test employment projects, through the pre-launch market-shaping, launch and promotional stage, ending with license expiration and advertising and marketing sunsetting.

A 25-year professional in the healthcare advertising and marketing space, Tracey started her profession as a company account person for a variety of pharma brands and later headed the advertising effort to launch a first-of-its kind site in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the sector. She thinks Underscore is the model for exactly how media and marketing agencies should, and will, develop in the future.

While at Underscore, she invested three years educating Search Engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.