Fortress Surgeon Digital Marketing, a specialist electronic marketing company, reveals an increased search engine optimization solution for cosmetic surgeons, focusing on on-line presence, client engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for finding the crucial details that change projects from excellent to great include creating a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast method for anticipating ROI prior to media investment.

A 25-year professional in the healthcare advertising and marketing space, Tracey began her occupation as a company account person for an array of pharma brand names and later spearheaded the advertising effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI dimension, a basic differentiation in the industry. She believes Underscore is the version for how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years earlier, when they determined just how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.