Citadel, a specialist electronic advertising company, announces an increased SEO solution for cosmetic surgeons, concentrating on online exposure, individual engagement, and practice growth. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that transform projects from excellent to great include establishing a grand range multivariate test framework using fractional factorial evaluation for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a forecast strategy for predicting ROI prior to media investment.

One of the important things Martin delights in most regarding his duty is the possibility to study and recognize the subtleties of both established and new markets, and via expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media approach, media preparation, media acquiring and media implementation professionals that collaboratively ensure that campaign goals are achieved in order to make the most of roi and engagements. Lauren's job in Fortress Surgeon Digital Marketing and media started in the 90's, just as digital ended up being a feasible advertising channel.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and show out ROI from digital media to retail acquisition.