Citadel, a Fortress Surgeon Digital Marketing digital advertising company, reveals an expanded SEO service for plastic surgeons, concentrating on online exposure, client engagement, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that change campaigns from good to excellent consist of creating a grand range multivariate examination framework utilizing fractional factorial analysis for recognizing ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast technique for predicting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing space, Tracey began her job as an agency account individual for a variety of pharma brand names and later spearheaded the marketing effort to launch a first-of-its kind site in the eyeglasses and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the market. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Online search engine Marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.