Citadel, a specialist electronic advertising firm, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on on-line exposure, individual engagement, and method development. In her previous duty as VP of Biddable Media Daga concentrated on the advertising and marketing of health & wellness brands via all lifecycle stages: beginning with medical trial recruitment projects, through the pre-launch market-shaping, launch and promotional phase, finishing with license expiry and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing area, Tracey started her job as an agency account person for a variety of pharma brand names and later on spearheaded the marketing initiative to release a first-of-its kind website in the glasses and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the version for just how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.