Citadel, a doctor electronic advertising and marketing company, reveals a broadened SEO service for plastic surgeons, focusing on online visibility, client interaction, and technique development. Lauren's focus on ROI and passion for finding the vital information that transform projects from good to fantastic consist of developing a grand scale multivariate examination framework making use of fractional factorial evaluation for understanding ROI possibility in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast approach for anticipating ROI prior to media investment.

A 25-year veteran in the medical care advertising and marketing room, Tracey started her career as a company account individual for an array of pharma brand names and later headed the advertising and marketing effort to launch a first-of-its kind portal in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for how media and advertising firms should, and will, progress in the future.

While at Underscore, she invested three years educating Internet search engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.