Fortress Surgeon Digital Marketing, a doctor digital marketing company, introduces an expanded SEO service for cosmetic surgeons, focusing on on-line presence, person interaction, and method growth. Lauren's focus on ROI and enthusiasm for finding the vital information that transform campaigns from great to terrific include developing a grand range multivariate test framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing an estimate technique for anticipating ROI before media investment.

One of things Martin takes pleasure in most concerning his function is the possibility to study and recognize the subtleties of both recognized and brand-new markets, and with growing his understanding of them seek the Holy Grail of product-market fit.

He leads a group of media strategy, media planning, media purchasing and media execution experts who collaboratively ensure that campaign goals are attained in order to make best use of involvements and ROI. Lauren's profession in digital and media started in the 90's, just as digital ended up being a feasible advertising channel.

While at Underscore, she spent three years instructing Search Engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out exactly how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.