Fortress Surgeon Digital Marketing, a cosmetic surgeon digital marketing agency, announces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, client interaction, and technique development. Lauren's concentrate on ROI and enthusiasm for finding the important information that change projects from great to terrific include establishing a grand scale multivariate examination framework using fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a forecast strategy for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising room, Tracey started her job as an agency account person for a range of pharma brands and later on spearheaded the advertising and marketing initiative to launch a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the version for just how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.