Citadel, a specialist electronic advertising firm, announces an increased search engine optimization service for plastic surgeons, concentrating on on-line presence, person engagement, and method growth. In her previous role as VP of Biddable Media Daga concentrated on the Fortress Surgeon Digital Marketing of health and wellness & wellness brand names through all lifecycle phases: beginning with medical test recruitment campaigns, via the pre-launch market-shaping, launch and marketing phase, finishing with patent expiration and advertising and marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey started her profession as an agency account individual for a variety of pharma brand names and later on headed the advertising effort to introduce a first-of-its kind website in the eyewear and eyecare area.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She thinks Underscore is the version for how media and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years educating Internet search engine Marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they identified exactly how to map Nielsen data to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.