Citadel, a doctor electronic marketing firm, announces an increased search engine optimization solution for plastic surgeons, focusing on online visibility, patient involvement, and method growth. Lauren's concentrate on ROI and passion for finding the crucial details that transform campaigns from great to great include developing a grand range multivariate test framework using fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection strategy for forecasting ROI prior to media financial investment.

One of the things Martin takes pleasure in most regarding his role is the possibility to research and recognize the subtleties of both recognized and new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media approach, media planning, media buying and media implementation experts who collaboratively guarantee that project goals are accomplished in order to take full advantage of roi and involvements. Lauren's profession in digital and media started in the 90's, just as Fortress Surgeon Digital Marketing came to be a feasible advertising network.

While at Underscore, she invested 3 years teaching Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail purchase.