Fortress Surgeon Digital Marketing, a specialist digital marketing agency, reveals an increased SEO service for cosmetic surgeons, focusing on online presence, patient involvement, and technique development. Lauren's concentrate on ROI and passion for finding the essential details that change campaigns from excellent to wonderful include developing a grand range multivariate test framework using fractional factorial analysis for comprehending ROI possibility in digital media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection technique for anticipating ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey began her profession as a firm account person for a range of pharma brands and later on headed the advertising and marketing effort to release a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the industry. She thinks Underscore is the design for exactly how media and marketing firms should, and will, progress in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.