Citadel, a doctor electronic advertising company, introduces an expanded search engine optimization solution for plastic surgeons, focusing on on-line visibility, patient interaction, and technique growth. In her previous role as VP of Biddable Media Daga concentrated on the advertising of health and wellness & wellness brands through all lifecycle stages: starting from clinical test employment campaigns, through the pre-launch market-shaping, launch and advertising phase, ending with license expiry and marketing sunsetting.

A 25-year professional in the health care advertising and marketing room, Tracey started her job as a company account individual for a selection of pharma brand names and later on spearheaded the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare area.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the design for exactly how media and marketing companies should, and will, progress in the future.

While at Underscore, she spent 3 years teaching Search Engine Marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years back, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.