Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing firm, introduces an expanded search engine optimization solution for cosmetic surgeons, focusing on online visibility, individual interaction, and technique growth. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brands through all lifecycle phases: beginning with clinical trial employment projects, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiration and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey started her occupation as a firm account person for a variety of pharma brands and later led the advertising and marketing initiative to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a basic distinction in the market. She thinks Underscore is the model for how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she spent three years showing Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.