Fortress Surgeon Digital Marketing, a specialist digital marketing firm, reveals an expanded SEO service for plastic surgeons, focusing on on-line visibility, client interaction, and technique development. In her previous function as VP of Biddable Media Daga focused on the marketing of wellness & wellness brands through all lifecycle stages: starting from scientific test employment campaigns, with the pre-launch market-shaping, launch and marketing phase, finishing with license expiration and marketing sunsetting.

A 25-year expert in the medical care advertising and marketing area, Tracey began her career as a firm account person for a variety of pharma brand names and later on pioneered the marketing initiative to launch a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She thinks Underscore is the model for just how media and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years instructing Online search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail purchase.