Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, reveals an expanded search engine optimization service for cosmetic surgeons, concentrating on online visibility, client involvement, and method growth. Lauren's concentrate on ROI and enthusiasm for discovering the vital details that transform campaigns from excellent to great include establishing a grand scale multivariate examination structure making use of fractional factorial analysis for recognizing ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for anticipating ROI before media investment.

A 25-year expert in the medical care marketing and advertising space, Tracey started her profession as a firm account individual for a selection of pharma brands and later on led the advertising and marketing effort to launch a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the model for how media and advertising agencies should, and will, evolve in the future.

While at Underscore, she spent three years teaching Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.