Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, introduces a broadened SEO solution for cosmetic surgeons, focusing on online exposure, individual interaction, and technique development. Lauren's concentrate on ROI and passion for locating the important details that change projects from excellent to wonderful consist of establishing a grand range multivariate test structure making use of fractional factorial evaluation for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI before media financial investment.

One of the things Martin appreciates most concerning his function is the chance to study and understand the nuances of both well-known and brand-new markets, and via growing his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI dimension, a basic differentiation in the market. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they identified just how to map Nielsen data to Yahoo's audience base and verify out ROI from digital media to retail purchase.