Fortress Surgeon Digital Marketing, a specialist electronic advertising firm, reveals an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, patient involvement, and method growth. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names through all lifecycle stages: beginning with professional trial employment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the health care marketing and advertising area, Tracey began her profession as an agency account individual for a range of pharma brands and later on led the marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare room.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the sector. She thinks Underscore is the model for how media and advertising firms should, and will, progress in the future.

While at Underscore, she spent 3 years showing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years back, when they determined exactly how to map Nielsen information to Yahoo's audience base and verify out ROI from electronic media to retail acquisition.