Fortress Surgeon Digital Marketing, a surgeon digital marketing company, introduces an expanded SEO service for plastic surgeons, focusing on online exposure, person involvement, and technique growth. Lauren's focus on ROI and enthusiasm for finding the important details that change projects from great to excellent include developing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI potential in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and developing a projection strategy for anticipating ROI before media investment.

One of the things Martin enjoys most about his duty is the possibility to research and understand the subtleties of both brand-new and established markets, and through expanding his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI dimension, an essential distinction in the industry. She thinks Underscore is the design for exactly how media and advertising and marketing firms should, and will, progress in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.