Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, announces an increased SEO service for cosmetic surgeons, focusing on online exposure, patient engagement, and method development. Lauren's focus on ROI and passion for finding the critical details that change campaigns from great to great consist of creating a grand range multivariate examination framework utilizing fractional factorial evaluation for understanding ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection strategy for anticipating ROI prior to media investment.

A 25-year expert in the medical care advertising and marketing space, Tracey began her job as a company account person for an array of pharma brand names and later on spearheaded the advertising and marketing effort to release a first-of-its kind website in the glasses and eyecare area.

It was these early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the design for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out exactly how to map Nielsen information to Yahoo's audience base and show out ROI from electronic media to retail acquisition.