Citadel, a cosmetic Fortress Surgeon Digital Marketing digital advertising and marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line visibility, patient involvement, and technique growth. In her previous duty as VP of Biddable Media Daga focused on the advertising of health & wellness brand names with all lifecycle phases: starting from professional trial employment campaigns, via the pre-launch market-shaping, launch and promotional phase, finishing with patent expiry and advertising and marketing sunsetting.

A 25-year veteran in the medical care marketing and advertising space, Tracey began her profession as a company account person for an array of pharma brand names and later on pioneered the marketing effort to release a first-of-its kind portal in the glasses and eyecare space.

It was these very early tests that drove Underscore's focus on data driven programs and ROI dimension, a fundamental distinction in the industry. She believes Underscore is the design for exactly how media and advertising companies should, and will, advance in the future.

While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years ago, when they found out how to map Nielsen information to Yahoo's audience base and show out ROI from digital media to retail purchase.