Citadel, a doctor electronic advertising and marketing agency, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, individual interaction, and method development. In her previous role as VP of Biddable Media Daga specialized in the advertising of health and wellness & wellness brand names through all lifecycle stages: starting from clinical test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with patent expiry and advertising sunsetting.

Among the things Martin appreciates most about his role is the possibility to research study and recognize the nuances of both well-known and brand-new markets, and via growing his understanding of them look for the Holy Grail of product-market fit.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the design for exactly how media and advertising and marketing agencies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising and marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years earlier, when they identified how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.