Citadel, a Fortress Surgeon Digital Marketing electronic marketing company, announces a broadened search engine optimization solution for cosmetic surgeons, focusing on online visibility, individual interaction, and practice development. Lauren's focus on ROI and enthusiasm for finding the critical details that transform projects from excellent to excellent include developing a grand scale multivariate test framework using fractional factorial analysis for comprehending ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate approach for predicting ROI prior to media financial investment.

One of the important things Martin enjoys most about his duty is the chance to research and understand the nuances of both well-known and new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a group of media approach, media preparation, media buying and media execution experts who collaboratively make certain that project goals are accomplished in order to take full advantage of engagements and ROI. Lauren's profession in electronic and media started in the 90's, just as digital became a viable advertising and marketing network.

While at Underscore, she spent three years teaching Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from digital media to retail purchase.