Fortress Surgeon Digital Marketing, a surgeon electronic advertising and marketing firm, introduces an expanded search engine optimization solution for plastic surgeons, focusing on online exposure, client engagement, and method growth. Lauren's focus on ROI and enthusiasm for locating the important details that transform campaigns from great to terrific include developing a grand scale multivariate test framework utilizing fractional factorial analysis for comprehending ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and creating a projection method for predicting ROI prior to media investment.

Among the important things Martin enjoys most regarding his duty is the chance to study and understand the subtleties of both recognized and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media strategy, media planning, media buying and media execution professionals who collaboratively ensure that project objectives are achieved in order to optimize roi and interactions. Lauren's career in digital and media began in the 90's, equally as electronic came to be a practical advertising and marketing channel.

While at Underscore, she invested three years educating Search Engine Marketing at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.