Citadel, a cosmetic Fortress Surgeon Digital Marketing electronic advertising firm, announces an expanded SEO service for cosmetic surgeons, concentrating on on-line visibility, person engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the important information that change projects from good to wonderful include establishing a grand range multivariate test framework using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection strategy for predicting ROI before media financial investment.

A 25-year veteran in the medical care advertising and marketing space, Tracey started her career as an agency account individual for a variety of pharma brands and later on pioneered the advertising and marketing initiative to launch a first-of-its kind site in the eyewear and eyecare space.

It was these very early tests that drove Underscore's focus on information driven programs and ROI measurement, an essential differentiation in the market. She believes Underscore is the version for how media and advertising and marketing agencies should, and will, progress in the future.

While at Underscore, she invested 3 years educating Online search engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they identified exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail acquisition.