Fortress Surgeon Digital Marketing, a cosmetic surgeon digital advertising company, reveals an expanded SEO solution for cosmetic surgeons, focusing on on-line exposure, patient involvement, and technique development. Lauren's concentrate on ROI and passion for discovering the important information that change projects from great to fantastic consist of developing a grand scale multivariate test framework making use of fractional factorial analysis for recognizing ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate method for anticipating ROI before media investment.

A 25-year expert in the medical care marketing and advertising room, Tracey started her job as an agency account individual for a variety of pharma brands and later on pioneered the advertising and marketing initiative to release a first-of-its kind website in the eyewear and eyecare room.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, a fundamental distinction in the market. She believes Underscore is the design for exactly how media and advertising and marketing firms should, and will, advance in the future.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE University in Krakow. Among her faves memories of working at Underscore was years ago, when they determined exactly how to map Nielsen data to Yahoo's audience base and confirm out ROI from electronic media to retail purchase.