Citadel, a specialist Fortress Surgeon Digital Marketing advertising company, introduces an increased search engine optimization service for cosmetic surgeons, concentrating on online exposure, patient involvement, and method development. Lauren's concentrate on ROI and passion for locating the vital information that transform campaigns from excellent to fantastic consist of developing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI potential in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a forecast method for forecasting ROI prior to media financial investment.

A 25-year veteran in the healthcare marketing and advertising room, Tracey started her career as a company account person for a variety of pharma brands and later on headed the advertising and marketing effort to introduce a first-of-its kind site in the eyewear and eyecare room.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental distinction in the market. She thinks Underscore is the design for just how media and advertising agencies should, and will, progress in the future.

While at Underscore, she invested 3 years teaching Internet search engine Advertising and marketing at the WSE College in Krakow. Among her faves memories of operating at Underscore was years earlier, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail purchase.