Fortress Surgeon Digital Marketing, a doctor digital advertising company, announces an expanded search engine optimization solution for plastic surgeons, focusing on on-line presence, patient involvement, and practice development. Lauren's concentrate on ROI and interest for finding the important details that transform campaigns from great to wonderful include creating a grand range multivariate examination structure utilizing fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate approach for predicting ROI prior to media financial investment.

A 25-year professional in the healthcare marketing and advertising room, Tracey began her profession as an agency account individual for a variety of pharma brands and later headed the advertising and marketing effort to launch a first-of-its kind site in the glasses and eyecare space.

He leads a team of media technique, media planning, media acquiring and media implementation specialists who collaboratively guarantee that campaign goals are attained in order to optimize involvements and ROI. Lauren's job in digital and media started in the 90's, equally as electronic ended up being a sensible advertising and marketing channel.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they figured out exactly how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.