Citadel, a specialist electronic advertising company, introduces a broadened SEO service for cosmetic surgeons, focusing on on-line exposure, client engagement, and practice growth. In her previous role as VP of Biddable Media Daga focused on the advertising of wellness & wellness brand names with all lifecycle phases: starting from professional test recruitment campaigns, through the pre-launch market-shaping, launch and advertising stage, finishing with patent expiry and marketing sunsetting.

A 25-year expert in the health care advertising and marketing space, Tracey began her occupation as a firm account individual for a selection of pharma brands and later on led the Fortress Surgeon Digital Marketing effort to launch a first-of-its kind portal in the glasses and eyecare area.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the sector. She thinks Underscore is the model for exactly how media and marketing firms should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years ago, when they found out just how to map Nielsen information to Yahoo's target market base and show out ROI from electronic media to retail acquisition.