Citadel, a doctor digital advertising company, reveals an expanded SEO solution for plastic surgeons, focusing on online exposure, patient interaction, and method growth. Lauren's focus on ROI and interest for finding the crucial information that transform projects from excellent to wonderful include establishing a grand scale multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection approach for forecasting ROI prior to media financial investment.

Among the things Martin appreciates most about his role is the opportunity to research study and recognize the nuances of both new and well-known markets, and via growing his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI dimension, a fundamental differentiation in the sector. She believes Underscore is the model for how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years ago, when they figured out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.