Citadel, a specialist digital marketing firm, introduces an increased SEO solution for cosmetic surgeons, concentrating on on-line presence, individual interaction, and technique growth. Lauren's concentrate on ROI and interest for finding the essential details that transform projects from great to great consist of developing a grand scale multivariate test structure utilizing fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and developing a projection technique for predicting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing space, Tracey started her occupation as an agency account individual for a range of pharma brand names and later on headed the marketing initiative to release a first-of-its kind portal in the eyewear and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental differentiation in the market. She believes Underscore is the model for exactly how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they identified exactly how to map Nielsen data to Yahoo's audience base and show out ROI from Fortress Surgeon Digital Marketing media to retail purchase.