Citadel, a Fortress Surgeon Digital Marketing electronic marketing agency, announces an expanded search engine optimization solution for plastic surgeons, focusing on online visibility, individual engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the critical information that change projects from excellent to fantastic include establishing a grand range multivariate test structure making use of fractional factorial evaluation for understanding ROI possibility in electronic media throughout Pfizer Rx brands within the Pfizer for Living profile, and developing a forecast technique for predicting ROI prior to media financial investment.

Among things Martin delights in most concerning his function is the chance to research and recognize the nuances of both well established and brand-new markets, and via expanding his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media approach, media preparation, media purchasing and media implementation professionals that collaboratively guarantee that campaign objectives are attained in order to take full advantage of engagements and ROI. Lauren's profession in digital and media began in the 90's, just as electronic became a feasible advertising and marketing channel.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and show out ROI from electronic media to retail acquisition.