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Among the things Martin enjoys most regarding his duty is the possibility to research and recognize the subtleties of both well established and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.
Among the things Martin enjoys most regarding his duty is the possibility to research and recognize the subtleties of both well established and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.
It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, evolve in the future.
While at Underscore, she spent three years educating Online search engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they figured out exactly how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.