Citadel, a specialist digital advertising agency, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online visibility, person engagement, and practice development. In her previous function as VP of Biddable Media Daga specialized in the advertising of health and wellness & health brands through all lifecycle phases: beginning with clinical test recruitment campaigns, via the pre-launch market-shaping, launch and promotional stage, finishing with patent expiry and marketing sunsetting.

A 25-year professional in the health care marketing and advertising space, Tracey began her career as a firm account individual for a range of pharma brands and later on headed the advertising effort to launch a first-of-its kind site in the eyeglasses and eyecare area.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising and marketing firms should, and will, evolve in the future.

While at Underscore, she invested 3 years showing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of working at Underscore was years ago, when they figured out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from Fortress Surgeon Digital Marketing media to retail acquisition.