Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, introduces an expanded SEO service for plastic surgeons, focusing on online visibility, individual interaction, and technique development. Lauren's focus on ROI and passion for locating the important details that transform campaigns from great to terrific consist of developing a grand range multivariate examination structure using fractional factorial analysis for recognizing ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing an estimate method for anticipating ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing area, Tracey began her profession as a company account individual for a variety of pharma brand names and later on led the marketing initiative to release a first-of-its kind site in the glasses and eyecare room.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, a fundamental distinction in the market. She believes Underscore is the model for just how media and advertising firms should, and will, develop in the future.

While at Underscore, she spent three years instructing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.