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A 25-year veteran in the health care advertising and marketing space, Tracey began her occupation as a firm account individual for an array of pharma brands and later on spearheaded the marketing initiative to introduce a first-of-its kind website in the glasses and eyecare area.

It was these very early examinations that drove Underscore's focus on information driven programs and ROI measurement, an essential distinction in the market. She believes Underscore is the version for exactly how media and marketing companies should, and will, evolve in the future.

While at Underscore, she spent 3 years teaching Online search engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.