Fortress Surgeon Digital Marketing, a specialist digital advertising company, announces an increased search engine optimization solution for cosmetic surgeons, concentrating on online visibility, patient involvement, and practice growth. Lauren's focus on ROI and interest for locating the vital details that change projects from good to great include developing a grand range multivariate test structure using fractional factorial evaluation for comprehending ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and developing a projection technique for predicting ROI prior to media financial investment.

Among things Martin appreciates most regarding his duty is the possibility to study and understand the nuances of both new and recognized markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

It was these very early examinations that drove Underscore's concentrate on information driven programs and ROI measurement, a basic differentiation in the market. She believes Underscore is the version for exactly how media and advertising agencies should, and will, develop in the future.

While at Underscore, she spent 3 years educating Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years back, when they determined how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail acquisition.