Citadel, a doctor Fortress Surgeon Digital Marketing advertising company, introduces an increased SEO solution for plastic surgeons, concentrating on online exposure, individual engagement, and practice development. Lauren's concentrate on ROI and enthusiasm for locating the vital information that change campaigns from excellent to terrific include establishing a grand scale multivariate test structure using fractional factorial analysis for recognizing ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and developing an estimate strategy for predicting ROI before media financial investment.

A 25-year expert in the medical care advertising and marketing room, Tracey began her occupation as a firm account individual for a selection of pharma brands and later led the advertising and marketing effort to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic distinction in the market. She believes Underscore is the version for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. One of her favorites memories of working at Underscore was years earlier, when they found out how to map Nielsen information to Yahoo's target market base and confirm out ROI from digital media to retail purchase.