Citadel, a Fortress Surgeon Digital Marketing electronic advertising and marketing firm, reveals an expanded search engine optimization service for plastic surgeons, focusing on on-line presence, patient involvement, and method development. In her previous function as VP of Biddable Media Daga focused on the marketing of wellness & wellness brand names through all lifecycle phases: starting from medical trial employment campaigns, via the pre-launch market-shaping, launch and marketing phase, ending with patent expiration and advertising sunsetting.

Among the things Martin appreciates most about his role is the opportunity to study and recognize the nuances of both brand-new and established markets, and with expanding his understanding of them search for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for how media and advertising firms should, and will, advance in the future.

While at Underscore, she invested 3 years instructing Internet search engine Marketing at the WSE University in Krakow. One of her favorites memories of operating at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's audience base and confirm out ROI from digital media to retail purchase.