Fortress Surgeon Digital Marketing, a doctor digital advertising and marketing agency, introduces a broadened search engine optimization service for plastic surgeons, focusing on online presence, person involvement, and practice growth. In her previous duty as VP of Biddable Media Daga focused on the advertising and marketing of wellness & health brand names via all lifecycle phases: starting from medical test recruitment projects, through the pre-launch market-shaping, launch and advertising phase, finishing with license expiration and advertising sunsetting.

A 25-year veteran in the health care advertising and marketing space, Tracey started her job as an agency account person for a variety of pharma brands and later on spearheaded the marketing effort to release a first-of-its kind site in the eyewear and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, an essential differentiation in the industry. She thinks Underscore is the version for just how media and advertising agencies should, and will, advance in the future.

While at Underscore, she spent three years instructing Online search engine Advertising at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they determined exactly how to map Nielsen data to Yahoo's target market base and prove out ROI from electronic media to retail acquisition.