Citadel, a Fortress Surgeon Digital Marketing digital advertising agency, reveals an expanded search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, patient engagement, and technique development. Lauren's concentrate on ROI and passion for discovering the vital details that change projects from great to excellent include creating a grand range multivariate examination structure making use of fractional factorial analysis for understanding ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection method for predicting ROI before media financial investment.

Among things Martin delights in most regarding his function is the possibility to study and understand the subtleties of both recognized and new markets, and through growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media technique, media planning, media acquiring and media execution professionals who collaboratively ensure that campaign goals are achieved in order to take full advantage of involvements and ROI. Lauren's job in electronic and media started in the 90's, equally as electronic ended up being a viable advertising network.

While at Underscore, she spent three years educating Internet search engine Advertising and marketing at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out just how to map Nielsen information to Yahoo's target market base and prove out ROI from digital media to retail acquisition.